Bail Bonds SEO
Want to know exactly how we can get your company more online leads through bail bonds SEO?
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Bail Bonds SEO: Our Strategy
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The Need for Online Marketing and Bail Bonds SEO
We Build You a Kick-Ass Website
We Do In-Depth Keyword Research
Our team understands the importance of excellent keyword research. There is no point in having a fantastic bail bondsman website if people aren’t searching for the words on the page. The keywords you may think are valuable may not be strategic to target, because competition may be fierce for that term. We create a list of high value, low competition keywords people in your area are searching for right now, and optimize your entire bail bonds advertising and marketing campaign around them, using them in search engine optimization, content marketing, local bail bonds SEO, and social media strategy. Our focused approach to keyword optimization has proven to be extremely effective for bail bondsmen across the country.
We Write Great Content
One of the most important parts of bail bonds SEO is writing great content. Search engines have switched their focus almost entirely to a website’s usefulness to consumers. When you stop and think about it, the goal of search engines is to provide the most relevant information to searchers. According to Google, the evolution of their algorithms has led to one goal:
Our goal is to get you to the answer you’re looking for faster, creating a nearly seamless connection between you and the knowledge you seek.”
We Understand Search Engine Optimization
There are countless ranking factors. No one knows them all (in fact, the belief you can put a number on ranking factors is a myth). While it is true that they can’t all be known and quantified, there are a few factors that are guaranteed to help you rank and are considered best practice within the industry. As part of our bail bonds advertising strategy, we use our years of experience and expertise to optimize your site. The factors we include (but most certainly aren’t limited to) are:
We Leverage Social Media for Your Benefit
Social media’s effect on SEO is a hotly debated topic in the digital marketing industry. There have been many studies conducted to determine social signals and how and why they impact rank. While nothing can be confirmed, the results of these studies have concluded that social signals may have a direct and indirect impact on ranking. The direct signals include the number of followers your business has, the number of tweets mentioning your brand and including a link to your site, the number of shares, and how many people have you in their circles. Indirect signals include increased citations, links, and mentions of your business, increased visibility, a decrease in your bounce rate, more visitors to your site, and better reviews on sites such as Yelp, Google, etc. The impact of indirect signals can best be summed up by marketing software service provider Moz: “The most powerful indirect impact of social media is its ability to generate new inbound links by improving brand awareness and overall online visibility.” If you come up with content that is shared online multiple times, that many more people will be exposed to your business. Social media is much like word-of-mouth: the more people that know about your business, the better. When a loved one is arrested and they’re looking for help, you and your bail bond websites will likely be the first name that pops into their head.
We Understand the Importance of Local SEO
We Understand the Bail Bond Industry
We understand the challenges you and your business face. The bail bond industry has specific concerns and challenges. For example, the general perception of bail bondsmen is negative. We work to overcome this mindset through honest, straightforward marketing. Additionally, we understand the importance of being able to manage your clients efficiently. One of the best ways to keep track of your clients is through the use an app for smartphones. According to recent statistics, it is believed that in 2016, the “number of smartphone users in the United States is estimated to reach 207.2 million.” Because almost everyone these days owns a smartphone, it is a great tool for tracking. We have partnered with a top app developer in the bail industry to provide this resource to our customers. Through the use of a custom-built app, you can allow your clients to make payments and check-in, and you are able to track the location of clients 24/7, share documents, and quickly find bail skippers. We understand the marketing needs of the modern bail bondsman and have built partnerships to further serve our customers. You can trust that we understand your marketing needs and industry as we work to grow your business. This is extremely valuable, as the bail industry is unique and faces its own challenges and concerns.
We Love Our Customers, and it Shows in Our Work
Get to the Top with Bail Bond SEO
Do you want to learn how Rank Bail can push your website to the top? Give us a call: We’d love to talk with you about the opportunities for your business and discuss how we can help!