We want to help you dominate the search results as a bail agent, because we realize that bail bonds SEO and bail bonds marketing is vital to the success of your business. Your agency depends on ranking well in Google and other search results. You may be researching marketing and search engine optimization, but feel overwhelmed at the information and technical aspects. We are here to help.
The Need for Online Marketing and Bail Bonds SEO
Modern society uses the internet, mobile devices, and social media to find services they need. This is especially true when it comes to bail bonds and other service industries. According to a recent survey, 91% of consumers say they have used the internet to find/search for a local business in the last year. Gone are the days of perusing the Yellow Pages. With the majority of consumers using online sources to find what they need, it is obvious that you need an online presence. But, what isn’t so obvious is this: You may have a website, but if you’re not ranking well, you may as well not have bothered to build one. If you’re buried in the middle of page two, no one will see your website, let alone give you a call. It doesn’t have to be this way. Our goal is to not only build you an excellent website, but also push you to the number one spot in the search results so you get the calls you need for a successful business. Our team of web designers, content writers, and marketers have years of experience creating well-optimized, helpful, and converting bail bond websites that are clean and easy to navigate. Because we specialize in bail bonds SEO, and have successfully created many unique bail bonds websites, we have the tools and knowledge necessary to get you ranked. Here’s how we do it:
We Build You a Kick-Ass Website
Pardon our language, but we really do build kick-ass websites – we might as well call them what they are. Our team specializes in bail bonds marketing, and we have a clear strategy when it comes to designing bail bond sites. It is essential that you have a website that converts customers, builds trust, and is well-built. Your website is a crucial part of your bail bonds marketing strategy for many reasons:
It Builds Trustworthiness:
Your website is the first connection consumers will have with your business. Thus, it needs to be trustworthy and professional. Building a flashy website, a site that loads too slowly, or one that is written poorly will not encourage customers to give you a call. Our websites are professional, useful, helpful, and build trust and respectability with potential clients.
It Encourages Conversion:
A well-designed website has more than pretty images and nicely arranged text. It also must encourage conversion by providing an easy-to-understand call to action. If your site only provides knowledge, but doesn’t offer an easy and obvious way for customers to contact you, then it isn’t serving its purpose well. By implementing reliable click-to-call buttons and easy-to-use submission forms, we allow customers to easily contact you, which increases conversion and rescue’s bounce rate.
It is Well-Optimized:
A big part of search engine optimization is the usability of your site. There area countless ways a well-designed website helps search ranking – we’ll go over a couple. First, when a site is easily crawled by search engine bots, it is more easily indexed. Second, when consumers spend time on your site, it is a signal to search engines that you have good content that deserves to be ranked. We keep structure and navigation in mind from the beginning, building your site with a clean structure from the ground up.
We Do In-Depth Keyword Research
Our team understands the importance of excellent keyword research. There is no point in having a fantastic bail bondsman website if people aren’t searching for the words on the page. The keywords you may think are valuable may not be strategic to target, because competition may be fierce for that term. We create a list of high value, low competition keywords people in your area are searching for right now, and optimize your entire bail bonds advertising and marketing campaign around them, using them in search engine optimization, content marketing, local bail bond SEO, and social media strategy. Our focused approach to keyword optimization has proven to be extremely effective for bail bondsmen across the country.
We Write Great Content
One of the most important parts of bail bond SEO is writing great content. Search engines have switched their focus almost entirely to a website’s usefulness to consumers. When you stop and think about it, the goal of search engines is to provide the most relevant information to searchers. According to Google, the evolution of their algorithms has led to one goal:
“Our goal is to get you to the answer you’re looking for faster, creating a
nearly seamless connection between you and the knowledge you seek.”
In the early days of search engine optimization, it was possible to trick algorithms and get ranked highly using shady, fast-acting techniques on your bail bonds website. This resulted in spammy results that weren’t useful to consumers. Thankfully, search engine optimization has evolved over the years. Now, when you search for a service in your area, you are most likely going to find a legitimate business listed near the top of the results. While this is great both for consumers and businesses, getting ranked requires hard work, and creating excellent content that consumers will find useful is essential to ranking well. Our team of content writers performs research to determine what consumers are looking for, and the questions they need answered, and creates well-written content that will meet this need and result in being indexed and ranked in search results. A strong content marketing strategy is at the core of both search engine optimization and the rest of your bail bonds advertising.
We Understand Search Engine Optimization
There are countless ranking factors. No one knows them all (in fact, the belief you can put a number on ranking factors is a myth). While it is true that they can’t all be known and quantified, there are a few factors that are guaranteed to help you rank, and are considered best practice within the industry. As part of our bail bonds advertising strategy, we use our years of experience and expertise to optimize your site. The factors we include (but most certainly aren’t limited to) are:
In the past, shady SEO’s used keyword stuffing to make sites rank quickly. In subsequent Google updates, these sites were penalized. In response, many people go too far in the opposite direction: Often, their site doesn’t include any mentions of the term they are targeting. While search engines are growing more advanced each and every day, they don’t know to rank a page for a certain keyword if it isn’t even on the page. We work hard to ensure that your keywords are on the page, including synonyms and related keywords, but that the page isn’t stuffed – which would lead to being penalized. There are many technical ways we do this – we focus on the title tags, meta descriptions, content, headings, and images during our on-page optimization process to ensure you are found for the terms that will bring you business.
In addition to on-page optimization, our team of SEO specialists work to implement all the off-page factors that are important for rank. We build citations (directory listings of your business), making sure your name, address, and phone number is the same across the internet (this is called NAP, and must be consistent for building trust with search engines. It is also a ranking signal for local SEO results). Additionally, we work to build high-quality links to your site to give it “juice” and importance in the eyes of search engines. We don’t employ shady link building techniques to get your site ranked quickly. Our goal is to have a long-standing relationship with your business, and employing tactics that will get you penalized do not serve this goal. Our link building efforts include targeting broken links: We look for links on relevant sites that point to sites that are no longer running, and then build content to fit that need. By contacting the site administrator, we are sometimes able to obtain a high-quality link. Additionally, our team focuses on building links manually on high-quality sites that are relevant to the bail bond industry. By providing well-written content and including a link, your website will get the authority it needs to rank well.
Blogging has become extremely important for search engine optimization. Content marketing is at the center of any quality online marketer’s strategy. There are many reasons for this – we’ll go over a few today.
Picture your site in your mind: You likely have a home, about us, and contact us page. You may even have some additional informational items in your menu, which is great. But, how often do you update these pages? Most likely not very often. After all, there’s only a few different ways you can word an about us or contact page, and simply rewording something doesn’t equal fresh content. How do you get a regular flow of quality content, without having too many pages in your navigation? The answer lies in regular blogging. When you have a blog, it gives you the ability to constantly refresh your site, which is a ranking signal to search engines (learn more about the fresh factor), and it shows your customers that you care about answering their questions and providing useful information about your industry.
There are different kinds of keywords on the internet. There are basic keywords that usually have a higher average monthly searches, and are more competitive. These are words like: “bail bonds denver,” or “bike shops denver.” While these may be excellent keywords to have your main page’s target, your blog allows you to easily target long-tail keywords, which can be very beneficial. Long-tail keywords are longer search terms – terms that not many people search for – but if they are searching for them, it’s because they are very interested in purchasing. These are keywords like “bail bonds denver county,” or “bikes for sale denver.” Blog posts are the perfect medium for targeting these keywords – which will bring you more traffic and conversions. And, when you post regularly, you will have more opportunities to create long-tail, keyword-rich content that will benefit your business and your bail bond marketing over the long run.
When you write relevant, high-quality content for your blog, it will establish you as a content authority, which will boost your rankings in a myriad of ways. When you write engaging content that users find helpful or useful, they may share or promote it, which will drive traffic to your site, increase social signals, and benefit your online presence.
When you write a blog post, it becomes a part of the foundation of your site. It continues to work for you and bring you leads long after you’ve posted it. According to one marketing platform, about “90% of the leads” they generate every month come from “blog posts that were published in previous months. Sometimes years ago.” When you blog, you are investing in the future of your bail bonds website and business.
We Leverage Social Media for Your Benefit
Social media’s effect on SEO is a hotly debated topic in the digital marketing industry. There have been many studies conducted to determine social signals and how and why they impact rank. While nothing can be confirmed, the results of these studies have concluded that social signals may have a direct and indirect impact on ranking. The direct signals include: the number of followers your business has, the number of tweets mentioning your brand and including a link to your site, the number of shares, and how many people have you in their circles. Indirect signals include: increased citations, links, and mentions of your business, increased visibility, a decrease in your bounce rate, more visitors to your site, and better reviews on sites such as Yelp, Google, etc. The impact of indirect signals can best be summed up by marketing software service provider Moz: “The most powerful indirect impact of social media is its ability to generate new inbound links by improving brand awareness and overall online visibility.” If you come up with content that is shared online multiple times, that many more people will be exposed to your business. Social media is much like word-of-mouth: the more people that know about your business, the better. When a loved one is arrested and they’re looking for help, you and your bail bond websites will likely be the first name that pops into their head.
We Understand the Importance of Local SEO
We know that local SEO is of vital importance for bail bondsmen and bail bond marketing. People search for bail agents in specific geographical areas, so ranking well for those results is important. We are local SEO experts, because we know it is essential to your business. Local SEO differs a bit from traditional search engine optimization, so we’ll give you an overview of our strategy:
One of the most important factors for ranking locally and in Google local results is having consistent NAP listings. NAP is short for “Name, Address, and Phone Number.” This must be the same on every page of your website, as well as the same across the internet in order to rank well.
Google My Business:
Claiming and maintaining a Google My Business page is essential for local SEO. And, once you’ve claimed your business, optimizing it for conversion and rank is essential. Optimization includes uploading high-resolution photos, adding a local phone number, choosing the right categories, adding a long, keyword-rich description, getting good reviews, adding making sure your NAP is correct.
Reviews are also an essential part of local SEO – they have a direct impact on how well you rank. Focusing on getting good reviews from Yelp, Google, and other similar sites will go a long way towards ranking well (not to mention they’ll have an impact on your conversion rates). There are a few ways to get reviews: Consider reaching out to current customers, or past customers who have been appreciative of your services. Another tip is to make it easy for people to leave reviews by creating a specific page on your website, or including it in emails to your subscribers.
Like SEO in general, local SEO requires careful on-page optimization. But, with local SEO, adding your city, county, or region along with a keyword to specific places on each landing page is absolutely crucial to rank. Additionally, embedding a Google map of that specific location can be helpful for your bail bond websites.
There are countless local SEO ranking signals, but a few important ones are: Making sure your site is mobile-friendly (many local searches are done using smartphones), having local citations and links, and have a well-designed site that increase click-through rate are all essential.
All these factors have an impact on how well your website ranks. We have a proven strategy that implements all these search engine optimization factors to push your site to the top so you can begin getting the calls you need to grow your business and obtain quality leads and customers. As you can see, there are many different factors that go into search engine marketing and optimization. Each person here at RankBail has a thorough understanding of SEO and everything it requires. Because of these, we work as a team, efficiently putting into place each factor that will help your business grow.
We Understand the Bail Bond Industry
We understand the challenges you and your business face. The bail bond industry has specific concerns and challenges. For example, the general perception of bail bondsmen is negative. We work to overcome this mindset through honest, straightforward marketing. Additionally, we understand the importance of being able to manage your clients efficiently. One of the best ways to keep track of your clients is through the use an app for smartphones. According to recent statistics, it is believed that in 2016, the “number of smartphone users in the United States is estimated to reach 207.2 million.” Because almost everyone these days owns a smartphone, it is a great tool for tracking. We have partnered with a top app developer in the bail industry to provide this resource to our customers. Through the use of a custom-built app, you can allow your clients to make payments and check in, and you are able to track the location of clients 24/7, share documents, and quickly find bail skippers. We understand the marketing needs of the modern bail bondsman, and have built partnerships to further serve our customers. You can trust that we understand your marketing needs and industry as we work to grow your business. This is extremely valuable, as the bail industry is unique and faces its own challenges and concerns.
We Love Our Customers, and it Shows in Our Work
As search engine optimization specialists, we have one goal: To help our clients get to the top of search engines. We love it when bail agents call us saying they are hiring additional employees, or want to launch SEO campaigns in different locations due to their success in search results. We work hard to ensure that the phone calls and requests you receive are high-quality, and result in a converting customer. Our love of helping businesses grow is an asset – we truly enjoy our work, which shines through in our high-quality websites, excellent content, careful, precise search engine optimization, reliable website maintenance and hosting, and pay-per-click solutions. If you have any questions about our bail bonds SEO strategy, or are interested in learning how SEO and content marketing can benefit your business, don’t hesitate to give us a call. We offer a free SEO consultation to discuss how our bail bond advertising strategy will grow your business, and are committed to the success of your agency by making sure you dominate the search results.