Relax, let us host and manage your website.
You’ve designed a new website, finalized the content and sent it live. So that’s your website sorted, isn’t it? Not quite! Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here at Rank Bail we can do the heavy lifting for you. Our Web Management services are a cost effective way to remove the confusing and tedious process of site management and updates from your and your staff. Combine this with our lightning fast, bulletproof website hosting and you can rest assured your website is getting the care and attention it deserves.
Why do you need to change online content regularly?
There are three important reasons why your website should stay updated.
1. To help the search engines find you
This is one of the most important reasons for keeping your website updated. Put simply, search engines like websites which change regularly and regard the ones with the most recent content as most relevant to web surfers. A lot of value is therefore placed on websites with fresh and unique content. Neglect your website and it’s sure to fall down in the search engine rankings.
2. To show your customers that your company is busy
Is your last news item from 2010? If so, website visitors could be forgiven for thinking your company hasn’t done much since then; or even worse, for thinking it might have gone out of business. Let your customers know that your company evolves and has news to shout about each month; or even better, each week.
3. To attract inbound links to your website
The more interesting your website content, the more likely people are to notice it and discuss it – perhaps on social media networks, on their own blogs or they might even link to it from their own company website. The more often you update your website with something interesting, the more likely this is to happen and the more likely your website is to get noticed.
In other words, keeping your website content fresh and up-to-date helps your company to attract, and keep, more customers.
So, how can Rank Bail keep your website content fresh?
There are several ways we can keep the content of your website fresh. Here are a few things we do.
1. Incorporate a blog on your website
2. Include a news section on your website
3. Add images or videos to your website
4. Include client testimonials on your website
5. Add more menu pages to your website
In summary, there are many ways of keeping your website content fresh. It’s just a case of deciding on the most suitable for your company.
Keeping the content of your website fresh can take time that you don’t have.